If the choux fits is a  place to inspire you, a blog and a copywriting and digital marketing studio. But most of all it is a place for me to express my creativity, share my passions and hidden gems I discover along the way. While you’re having a browse I will put together a plan for your content strategy and even do the copywriting for your brand.

Writing stuff since 1995

This journey started while still in school, at the student newspaper. The first piece I ever wrote was a recipe and I was hooked. The rest is history.

For four beautiful years, I happily served as a Beauty and Fashion Editor at Shape Magazine Greece. Then, with a thorough knowledge of fashion and beauty I helped build the foundations of the first digital lifestyle portal in Athens, the cult GrassMag. At the same time, I started my first blog (one of many to follow…). So slowly, digital became my bread and butter and I felt the need to chase bigger challenges.

Just like that, London became my home for five years. With a strong background in editorial, a love for words and a passion for retail I found a place as a digital copywriter with a focus on luxury and lifestyle organisations. I helped them develop their tone of voice, enhance their online presence with solid SEO practices and keep their brand consistent through every communication channel while strategising their content.

Love brought me to Auckland where the fashion and beauty industry truly excite me. I found the place to call home.